Best Website Builder for SaaS Companies: Top 10 in 2024

Find the best platform to build a strong and intuitive website for your SaaS.

Key Points

• Choosing the right website builder is key for SaaS companies as it affects engagement, user experience and integrations with essential tools.
• Look for these features in a website builder: customizability, robust integrations, SEO tools and user friendly interfaces.
• Top website builders for SaaS in 2024 are Webflow, WordPress with Elementor, Wix, Squarespace and Shopify, each with their own unique features for different business needs.

Why Choosing the Right Website Builder Matters for SaaS Companies

Choosing the right platform for your SaaS website can make or break your business. A well-crafted SaaS marketing plan is essential to ensure that your website aligns with your business goals and effectively attracts and retains customers.

A modern interactive website is more than just an online brochure. It’s key to driving engagement with your SaaS tool and your company’s revenue.

In the competitive SaaS space, often the first touch point a brand has with potential customers is through their website which needs to create a strong and lasting impression.

Using a good website builder means your site looks good, works well, and is easy to use.

This boosts an effective saas marketing plan by keeping visitors engaged and encouraging them to dive into what you offer.

A well-designed site also streamlines customer onboarding too, so new users can easily learn about and get started with what you sell.

On the other hand, making the wrong choice can lead to technical issues, especially when integrating with other systems - a task 90% of top brass consider one of the biggest challenges faced by SaaS applications due to its complexity and cost if not handled properly.

Selecting the ideal web creation resource helps skirt these snags, ensuring smooth assimilation of various tools and platforms, thereby buttressing the overall SaaS growth strategy.

What to Look for in a SaaS Website Builder

When building a SaaS marketing strategy, the website builder for your SaaS business should be based on these. Incorporating the best SaaS marketing strategies, such as email marketing, leveraging SaaS review sites, and optimizing user experience (UX), can significantly enhance your overall marketing plan and objectives. The right website builder can be a crucial part of a SaaS marketing plan, ensuring a seamless signup flow and effective customer engagement.

Key Features:

• Customization: Design your own digital home
• Integration: Connect to other apps and services
• SEO: Get found online
• UX: Easy to use and adapt
• Pricing: Choose a plan that fits your budget and growth

Customization is key. It lets you design your own digital home that matches your brand and meets your needs.

Customization is a key differentiator and allows you to deliver user specific experiences.

Another important factor in your decision is integration. The web builder should connect to other apps and services from CRM to marketing automation. This will help streamline your SaaS marketing and save you time and resources.

SEO tools are also a key feature to get found online—this brings organic traffic and customers enjoying discovering what you have to offer. User experience is key to positive engagement with site visitors.

Look at the different pricing models available from each builder—from free basic to plans based on your scaling needs and choose one that fits your budget and growth goals for your SaaS business.

Top 10 Website Builders for SaaS Companies 2024

Choosing the right website builder for your SaaS company can be a big task with so many options out there.

To help you with that we have put together a list of the top 10 website builders for SaaS companies as of 2024. Known for their features, ease of use and integration with other SaaS apps these stand out from the crowd.

We will break down each website builder in this section by what sets them apart — design flexibility, advanced CMS features or easy integrations.

No matter what your priorities are for aesthetics or technical synergy in your digital architecture there is one of these top contenders that fits what you’re looking to achieve.

Next up are the full details on each of the top website builders in our roundup.

1. Webflow

Webflow is:

• Designable
• Powerful CMS
• Visual website building
• Turn designs into clean code
• Total control over every design element

So it’s a great choice for SaaS companies that want a custom website.

Webflow’s visual interface offers SaaS companies:

• Design websites without code, so no technical skills needed for design flexibility
• Streamlines the design and build process so you can develop and iterate faster
• Powerful CMS so you can manage and publish dynamic content easily.

Webflow’s intuitive interface and design-first approach makes it a favourite among SaaS companies. It simplifies the creation and management of complex websites so you can focus on delivering value to your users.

If you want a website builder that combines design flexibility with content management Webflow is the way to go.

🔥 Pssss... Also if you are looking for someone to build and design your SaaS website within budget and at industry-leading quality, you can book a 30 minute call

2. WordPress with Elementor

WordPress with Elementor is a great combination for SaaS companies that want to build a custom website without code. Elementor has a live drag and drop editor so you can create custom pages on WordPress in seconds. This is especially useful for SaaS marketers who want to create landing pages and dynamic content without developers.

Elementor has advanced features like theme builder, popup builder and dynamic content support so it’s a powerful tool for customizing WordPress sites. You can create a cohesive and interactive user experience that matches your brand and marketing goals.

With Elementor you get:

• Visual, drag and drop interface to simplify the design process
• Accessible for users with limited technical skills
• Powerful customization options for advanced users

If you want a flexible and user friendly website builder WordPress with Elementor is a good choice.

3. Wix

SaaS companies love SaaS companies. Wix is accessible through its drag and drop interface and over 900 professional templates. That’s a lot of customization options so you have total control over your design choices.

By using Wix you can create a unique and beautiful site that reflects your brand.

Wix’s appmarket and AI tools make it even more appealing to SaaS companies by simplifying tasks like:

• Onboarding
• Designing websites
• Content creation
• Email marketing campaigns

These features help to streamline processes and growth for your SaaS business and both owners and users.

As it can scale with your growth Wix is perfect even for SaaS companies that grow from startups to larger companies. Wix has all the features and flexibility that these companies need to have a strong online presence.

So you should be looking for a platform with many attributes focused on customizability. Wix is the obvious choice.

4. Squarespace

Squarespace has won awards for its beautiful design templates and has great SEO tools. Both are important for SaaS companies that care about visuals and online visibility. Squarespace lets you create websites that will attract your target audience with their design and stand out in search results.

Any SaaS marketing strategy requires organic traffic to your website—a task Squarespace’s advanced SEO tools excel at. By increasing search rankings it increases the chances of getting potential customers and user engagement—key outcomes of a good marketing saas plan. These tools can be part of a comprehensive SaaS marketing plan that includes a well-designed signup flow, strategic marketing aligned with business goals, and the use of artificial intelligence tools.

Plus Squarespace has:

• E-commerce
• Blogging
• Hosting
• Integration with social media

A multi faceted approach to online presence management.

If you want to navigate your website easily while growing your business through digital channels like SEO or social media content all within a platform that’s known for functionality and simplicity in design then Squarespace might be what you need in your toolbox.

5. Shopify

Shopify is e-commerce focused so is perfect for SaaS companies that sell digital products. The platform has a built in shopping cart and many payment gateway integrations to make buying for your SaaS customers easy. This can improve the user experience and grow your business.

Shopify for SaaS Companies:

• Built in Shopping Cart: Makes buying easy for your customers.
• Payment Gateway Integrations: Multiple payment options for a global audience.
• Inventory Management: Manage your digital products.
• Order Processing: Streamline the order fulfillment.
• Sales Tracking: See your sales performance.
• Customization Options: Create your own online store.

Shopify’s e-commerce features are great for SaaS companies that want to sell digital products. The platform has inventory management, order processing and sales tracking so you can run and grow your online business. Plus Shopify has many customization options so you can create your own store.

If you need an e-commerce website builder with payment integrations Shopify is the one. Its features and interface is loved by SaaS companies of all sizes.

6. Framer

Framer is known for its powerful design capabilities and interactive prototyping, making it a great choice for building custom SaaS websites. Flexibility is key for SaaS companies that need to update and customize frequently to meet changing business needs. Whether you need to add new features or modify existing ones, Framer has the tools to do so.

The platform offers a wide range of design tools that allow developers to create everything from simple interfaces to complex interactions. This means you can build a robust and feature-rich website tailored to your exact needs. The combination of flexibility and design capabilities makes Framer ideal for building complex and highly custom SaaS websites.

Here are some key features of Framer:

• Design Flexibility: Adapt your website to meet evolving business needs with advanced design tools.
• Interactive Prototyping: Create interactive prototypes to test and refine your user experience.
• Customization: Modify existing features or add new ones with ease.
• Robustness: Build a feature-rich website tailored to your needs.
• Community Support: Access a large community for help and resources.

If you want a website builder with high flexibility and advanced design capabilities, Framer is the way to go. Its features and tools are versatile for SaaS companies of all sizes.

7. HubSpot CMS

HubSpot CMS combines content management with marketing, sales and service tools to give you an all in one solution for growth companies. This allows you to control everything from one central place and streamline your workflows.

With marketing features at your disposal the HubSpot CMS lets you run SaaS marketing campaigns by giving you insights through analytics and automating email and social media tasks. Its built in CRM system ensures smooth sales and customer management with features like lead tracking, pipeline management and customer segmentation.

Known for its simple design interface it’s easy to use even for non techy people who want to create content without hassle.

If you want a website builder that has all the features to modernize your approach to managing everything marketing and drive sales forward then look no further than the HubSpot CMS.

HubSpot CMS Features:

• All-in-One Solution: Combines content management with marketing, sales, and service tools.
• Centralized Control: Manage everything from one place.
• Streamlined Workflows: Automate tasks and improve efficiency.
• Built-in CRM: Includes lead tracking, pipeline management, and customer segmentation.
• User-Friendly Interface: Easy for non-techy people to create content.
• Marketing Insights: Analytics to run effective SaaS marketing campaigns.
• Automation: Automate email and social media tasks.

With marketing features at your disposal the HubSpot CMS lets you run SaaS marketing campaigns by giving you insights through analytics and automating email and social media tasks. Additionally, it enhances your social media marketing efforts by engaging customers, showcasing social proof, and creating awareness.

If you want a website builder that has all the features to modernize your approach to managing everything marketing and drive sales forward then look no further than the HubSpot CMS.

8. Duda

Duda is good for team collaboration and client management so it’s perfect for agencies working with multiple clients. The collaboration features allow team members to work together seamlessly and improve productivity and efficiency. This is especially good for SaaS companies that are in a collaborative environment.

Duda has the following features for agencies:

• Client management tools to manage multiple clients and projects from one place
• Streamlined client interactions and project management so you can deliver high quality results on time
• Responsive design so your website looks great on all devices and user experience.

If you’re an agency or SaaS company that values team collaboration and client management then Duda is the way to go. Its features and interface are powerful for managing multiple projects and clients.

9. Weebly

Weebly is known for its drag and drop editor so anyone can build a website without technical skills. This is great for startups and small businesses that need to get online fast and cheap. Weebly’s interface is intuitive so you can design and customize your website even if you have no experience.

Here are some key features of Weebly:

• Drag and Drop Editor: Easily build a website without technical skills.
• Intuitive Interface: Design and customize your website even if you have no experience.
• E-commerce Integration: Integrates with Square for robust online marketing and sales tools.
• Affordability: Perfect for startups with limited budgets.

It integrates with Square for e-commerce features so you have robust tools for online marketing and sales. This makes Weebly a good choice for SaaS companies that want to sell digital products or services. And Weebly is cheap so it’s perfect for startups with limited budget.

If you want a website builder that’s easy to use and has e-commerce features Weebly is the way to go. Its affordability and interface is perfect for startups and small businesses.

10. Site123

Site123 is good for small businesses that target a global audience because:

• It’s all about simplicity and multilingual
• The interface is user friendly so individuals and businesses with no technical skills can create and manage their website
• This simplicity is key for small SaaS companies that need to get online fast without the complexity of setup.

Site123 has multilingual support so you can create websites in multiple languages. This is key for SaaS companies that target a global audience so you can reach and engage users from different regions. Site123 also has a quick setup so it’s perfect for small businesses and startups that need to get online fast.

If you want a website builder that’s all about simplicity and multilingual then Site123 is the way to go. Its interface and quick setup is good for small businesses and startups.

Customization and Flexibility

To have a brand presence and to evolve with the market you need to be able to customise and adapt. When choosing website builders consider these:

• Customisable templates and designs so you can have a online identity that’s unique to your brand
• Custom code and integrations so you can add more functionality to your website
• Features for individualised user experiences like adaptive content and personalised suggestions

That’s customisation that gives you differentiation in a crowded market and a bespoke experience for your visitors.

Webflow is one of the platforms that gives design professionals, developers and site admins an edge, which includes:

• Realtime collaboration boosts team productivity
• White labelling so SaaS companies can keep their brand during collaborations with web building tools
• Builders for widgets so you can add SaaS specific features to your site

When looking for a builder that meets the needs of your SaaS team and customer simplicity look no further than one that ticks these boxes:

• Customisable feature set to tailor sites to your business
• Seamless client interface for a smooth browsing experience,
• Foster repeat business by nurturing positive interactions.

Integrations for B2B SaaS Marketing

For SaaS companies, having a good API and integrations is key as it allows for easy connection to essential tools and CRM systems. A well-integrated system is a crucial part of a comprehensive SaaS marketing plan.

Choose a website builder that has strong integration features so your site can connect to the necessary tools for your business to run smoothly. This includes marketing automation tools to customer support infrastructure. Additionally, integrating with various social media platforms like Instagram, TikTok, and LinkedIn is crucial for leveraging influencer marketing, community-based marketing, and engaging with your target audience.

In b2b SaaS marketing, CRM applications like HubSpot are central to customer data, marketing campaigns and customer interactions. Tight integration with these apps can supercharge your marketing and operations. Cross platform is especially important for B2B SaaS.

It allows users to work across multiple platforms without barriers, move data between them freely and automate basic tasks. Selecting a website builder with full integration features will free up time and resources for you to focus on other areas of your business.

SEO and SaaS Marketing Campaigns Tools

SEO and marketing tools are key to visibility, organic traffic and user engagement. By using SEO best practices your SaaS content can rank higher in search engine results and bring more people to your website.

Webflow is an example of a website builder that has built in SEO tools so the backend is streamlined—this means better search result positioning and stronger saas marketing.

For tracking site activity including visitor flow, conversion rates and other important stats for SaaS websites tools like Google Analytics are a must.

Wix has SEO tools like modifiable URLs and metadata management and integrations with Semrush for keyword insights and Google My Business data analysis. Elementor has specialized options for creating targeted campaigns for saas marketers.

Using keyword selection, writing ad copy and A/B testing on landing pages are the core processes in a Pay-Per-Click (PPC) approach for Saas marketing. To these tactics, tools widely used in the SaaS community — Ahrefs and Semrush—have features from keyword research to link building.

By using top SaaS marketing strategies that utilizes these tools effectively, one can not only scale their overall marketing efforts but bring organic traffic to their website.

User Experience and Design for an Effective SaaS Marketing Strategy

For a website that converts users and drives conversions user experience and design is key. Some things to consider:

• An intuitive interface that keeps users on the product longer
• Aligning with users’ subconscious UI expectations to increase user engagement
• Seamless navigation
• A designed website that can impact customer retention and satisfaction.

Simplified registration process that asks for only necessary info and uses social proof and a one click signup flow can impact user engagement and retention by providing a smooth first experience.

Product presentation includes:

• Detailed and persuasive product pages
• Customer testimonials
• Clear value proposition
• Product demos or free trials
• Clear instructions

All of these plus influencer marketing can attract and retain existing customers.

Doing user research and collecting feedback and using gamification and progressive disclosure can increase user engagement and shorten the learning curve and lead to better customer satisfaction and retention. Prioritize user experience and design in your website and you’ll create a good first impression and long term customer loyalty.

Pricing and Value for Money

When choosing a website builder the cost and value is key. There are different pricing strategies:

• Single rate pricing
• Consumption based pricing
• Multi-level pricing
• Free base package with paid features

Each has its own benefits and can be customized to your SaaS business.

Make sure to match the website builder’s pricing structure with your marketing budget and make sure it has all the necessary features. A transparent pricing is key to getting valuable conversions and building trust with users. Price should be shown clearly on pages that showcase different tiers and packages of the software so users can easily see their options and which plan is best for them.

For example Webflow. It has a subscription based model that eliminates the need for external add-ons.

Compare financial sense and features of different website builders to make an informed decision that aligns with your business goals and budget.

Case Studies: SaaS Websites Built with These Builders

Case studies of SaaS sites built with various website builders are shown with before and after examples.

Check out Proof’s site for instance. They use live personalization and social proof badges to increase conversions.

Kajabi’s site showcases user testimonials and success stories to pull in potential customers.

Go read reviews on SaaS review sites to see more of these and get useful knowledge to build your own SaaS site.

Here are some notable examples:

• Proof: Uses live personalization and social proof badges to increase conversions.
• Kajabi: Showcases user testimonials and success stories to attract potential customers.
• Lattice: Introduces services like compensation management, performance monitoring, and data analysis right on the homepage.
• Petal: Utilizes bright colors and big fonts to reinforce their brand identity.
• Dropbox Sign: Clearly displays customer benefits and employs internal linking effectively.
• Streak: Combines animations and typography for a cohesive brand experience.
• Appcues: Features CTAs next to stats figures to grab interest and endorsements that add credibility.

All of these case studies teach us what website builders can do to build a SaaS site effectively.

How to Choose the Best Website Builder for Your SaaS

When choosing the best website builder for your SaaS business you need to consider several things. Assess the scalability of the website builder to see if it can grow with your business. A scalable website builder can handle your business’s growth and changing needs for long term success.

Check if the website builder has:

• Analytics and performance tracking to measure and optimize user engagement
• Insights into how users are interacting with your site so you can make data driven decisions
• Non technical stakeholders can maintain it to avoid bottlenecks

To choose the right website builder:

1. Choose a website builder that allows clear and concise content structuring for different stages of the customer journey.
2. Check the customer support of the website builder to have help when you need it.
3. See if your current site is underperforming by checking traffic, visibility and navigation.
4. Use this as a starting point to choose the right builder.

Conclusion

🔥 Psssst... are you looking for someone to build and design your website within budget and at industry-leading quality, learn more

In the SaaS world, choosing the right website builder is key to your business. A well designed and functional site can increase user engagement, simplify customer onboarding and support your overall SaaS marketing.

From Webflow’s design flexibility to Shopify’s e-commerce features, each website builder has its own benefits for different needs and tastes.

By looking at features like customization, integrations, SEO, user experience, pricing and value for money you can make a decision that fits your business. The case studies of SaaS sites built with these builders will give you useful knowledge.

The right website builder can be a game changer for your SaaS business.

Frequently Asked Questions

Why is choosing the right website builder important for SaaS companies?

For SaaS companies, selecting an appropriate website builder is essential since it influences user interaction, the complexity of integrations, and general expansion— all of which underpin a successful marketing strategy for SaaS.

What key features should I look for in a SaaS website builder?

Ensure that the SaaS website builder you choose offers personalization, capabilities for integration, tools for SEO optimization, a satisfying user experience, and pricing plans that align with your requirements.

Which website builders are best for SaaS companies in 2024?

In 2024, SaaS businesses should weigh the merits of leading website builders such as Webflow, WordPress paired with Elementor plugin, Wix, Squarespace, Shopify for e-commerce functionality, and HubSpot CMS which integrates CRM solutions seamlessly into your website infrastructure. Joomla is a viable option that provides flexibility and powerful content management capabilities, Duda specializes in offering agency features and collaboration tools, Weebly stands out for its ease of use while Site123 guarantees quick web presence establishment.

It’s imperative to assess these options against the unique objectives and requirements of your SaaS company to make an informed selection.

How can customization and flexibility benefit my SaaS website?

By tailoring and adapting your SaaS website to meet specific business requirements, you can forge a distinctive brand experience that not only satisfies but also bolsters customer loyalty. This customization and flexibility are vital for nurturing client satisfaction.

Why are SEO and marketing tools important for a SaaS website?

Effective SaaS marketing efforts depend on the utilization of SEO and marketing tools to enhance a website’s visibility, attract organic traffic, and improve user interaction for successful SaaS marketing strategies.