What are the top apps of 2025 and why are they so popular? Mobile phones have changed so much, with foldable designs and all that means for app development and the most popular mobile apps.
Mobile apps are integral to daily life, shaping how we communicate, work, and entertain ourselves. With over 5 million apps available on Google Play and the Apple App Store in 2025, their impact on society continues to grow.
Most Downloaded Apps of 2025
2025’s most downloaded apps show us what users are into and what’s trending in mobile behavior. Drink apps have gained significant popularity, reflecting current usage trends and the necessity for quick access to food and drink options in today's fast-paced lifestyle.
- AI powered top trending apps are on the rise. ChatGPT, an AI chatbot by OpenAI, had 32 million downloads worldwide in September 2024. Its ability to give instant answers and creative inspiration has resonated with users looking for interactive and intelligent help.
- Instagram with 817 million downloads is one of the top social media platforms. It keeps innovating and engaging users with features like Stories and Reels and is part of millions of users daily habits.
- Money transfer apps are also a force to be reckoned with. PayPal for example has remained popular due to the growing need for easy and secure transactions especially in North America and Europe.
The app ecosystem isn’t just about downloads; it’s also about engagement and spend. By the end of 2025, projected spend on apps is expected to be a whopping $270 billion. So, consumers are really engaging with mobile apps.
This means people are relying on mobile apps for all aspects of life; entertainment and socialising to business and finance.
Global Downloads
Global app download trends show social media apps, gaming apps and entertainment apps are the most downloaded. According to a recent report, the top 10 most downloaded apps in 2025 are TikTok, Instagram, Facebook, WhatsApp, Telegram, Snapchat, Zoom, Messenger, CapCut and Spotify.
These popular apps reflect the diverse interests of users worldwide; staying connected with friends and family to enjoying multimedia content to productivity.
Leading Mobile Apps by Platform
When it comes to mobile apps the platform matters a lot. iOS has 919 new apps added daily and shows the growth of app development in the mobile app industry.
Mobile phone evolution including foldable designs has impacted app development on different platforms.
On the other hand Google Play Store has 6140 apps added daily which is high competition and variety of apps.
Top iOS Apps of 2025
- In 2025 TikTok was the number 1 iOS app with 212 million downloads. They’re still hooking us in with their video creation tools and content.
- At the other end of the spectrum Snapchat and Facebook were tied at the bottom of the most downloaded iOS apps list. Times are changing.
- User satisfaction is key to an app’s success. Citymapper with a 4.6-star rating on the App Store is a solid and loved navigation app.
Top Google Play Apps 2025
- Instagram was the most downloaded app in India in the Google Play Store, big time.
- Subway Surfers hit 198 million downloads on Google Play, casual gaming is here to stay.
Popular Mobile Apps by Region
Mobile app popularity varies greatly by region, reflecting local taste and trends. Popular social media apps also show regional preferences, with LinkedIn being widely used for professional networking globally. We’re looking at North America, Europe and Asia, each with its own app usage patterns.
North America
- In the US, TikTok was the #1 app in 2024 with 99 million downloads.That short-form video content is still sticky and TikTok is a social media giant.
- Cash App and WhatsApp also had big numbers with 64 million and 63 million respectively, showing the importance of finance and communication.
- Instagram had 72 million downloads in the US in 2025 and is solidifying its position as a social media platform.
- Snapchat had 54 million and Temu had 64 million and Messenger and Facebook had 46.3 million and 45.5 million respectively, showing they’re still relevant.
In Canada, Amazon Prime Video was the only app in the top 10 that wasn’t a social media or finance app, showing the region’s love for streaming services.
Europe
- In the UK, the top three most downloaded apps in 2025 were TikTok, WhatsApp, and BeReal. TikTok led with 17 million downloads, followed by WhatsApp (9.8 million) and BeReal (9.7 million), reflecting the country's strong interest in social media, communication, and content sharing.
- Spain showcased its own unique app preferences, with HBO Max and Cl@ve ranking among the top 10, highlighting a mix of entertainment and utility.
Despite some regional differences, app trends across Europe remained largely similar, with only slight variations in preferences among major countries.
Asia
Asia’s app trends are as varied as the region’s digital landscape.
- In China, WeChat is still the king with 1 billion+ users and a multi-service platform that combines messaging, social media and mobile payments. QQ has 750 million+ users and is a strong player in the Chinese market.
- In India, Instagram was the most downloaded app in 2024 with 327 million downloads. In Indonesia, TikTok was super popular with 88 million downloads in the same year.
By 2025, both Ludo King and WhatsApp Business had 124 million downloads in India, shows how much Indians love gaming and business communication.
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Top Social Media Apps
Social media apps reign supreme in the app world, with top social media apps in a heated competition. TikTok, Instagram and Meta’s Facebook are leading the pack, each with their own unique features that attract millions of users worldwide.
TikTok
TikTok’s popularity is on the rise and it’s all thanks to its video creation tools that are drawing in new users daily.
In 2024, the app hit 773 million installs and it’s clear why it’s so popular and the content is so engaging. TikTok allows users to add their own music to videos making it more creative and personalized.
The app also has various editing features including emojis, stickers and face filters that makes user-generated content fresh and exciting.
Instagram had 3.8 billion downloads globally by Jan 2025 and is still the most downloaded app. 1 billion+ monthly users and 500 million+ daily engagements with Instagram Stories. It’s a favorite among social media enthusiasts.
Instagram’s content promotion features like affiliate and influencer marketing, IGTV, Reels and Boomerang gives users many ways to engage with their audience.
The 51% female to 49% male user ratio and the diversity of content creators and consumers has made Instagram a hub for all.
Meta’s Facebook
Facebook is still a big player in the social media space with 500-600 million downloads in 2025.
The Messenger app which is a part of Facebook’s ecosystem has a feature called Messenger Rooms which allows group video chat for up to 50 people making it good for personal and professional use.
Best Entertainment Apps
Entertainment apps are a must have for many with everything from streaming movies and music to interactive experiences. Netflix and Spotify are leading the pack with endless options for users.
Netflix
Netflix is number one for its massive library of movies, TV shows and original content, with new shows and movies added weekly. The app gives user recommendations based on viewing history to increase user engagement and retention.
The user friendly interface and family friendly options make it the go to app for entertainment.
Being the most used video subscription service has helped with user retention and is the most downloaded entertainment app of 2024. Netflix’s commitment to quality content will continue to set it apart in the competitive streaming space.
Spotify
Spotify is the top music streaming app with over 238 million downloads in 2022. The premium version allows you to download music for offline listening and ad-free. 4.8 on the App Store is a testament to how happy users are.
The free version connects to many devices without needing credit card info so it’s open to a wider audience. Spotify’s interface and compatibility plus continuous feature updates has kept it ahead of the competition like Apple Music.
Business Apps
Business apps are essentials for productivity and smooth running. In 2025, apps like Slack and Zoom are essentials in professional settings to keep teams connected and efficient.
Slack
Slack is an essential tool for team collaboration and communication, with features like real time messaging, document sharing and productivity tools. The app integrates with popular tools like Asana, Trello and Google Drive to manage workflow.
With app store ratings of 4.0 and 4.3 on Playstore, Slack is loved by users and helps in creating a workplace culture by mixing professional communication with a casual approach.
These integrations and user friendly features have made Slack one of the most popular business apps to keep teams organized and connected.
Zoom
Zoom saw a massive increase in daily meeting participants from 10 million in December 2023 to 200 million by March 2024, that’s how important it is in business communication.
The app is used for video calls, messaging and call recording, making it a tool for professional and personal use.
Health & Fitness Apps
Health and fitness apps are on the rise as people see popular health as a lifestyle choice. Apps like MyFitnessPal and HeadSpace are leading the charge, giving users all the tools they need to manage their health and wellness.
The evolution of mobile phones including foldable phones has also driven the popularity and development of these apps as they need to keep up with new mobile technology.
MyFitnessPal
MyFitnessPal is primarily for health and fitness tracking, with features like food tracking, calorie counting, meal reminders and personal goal setting.
The app’s massive nutritional database helps users track their daily intake and can connect with devices like Runtastic, Fitbit, Jawbone UP and Garmin, with over 350 workouts.
HeadSpace
HeadSpace, with a rating of 4.9 on the App Store and 4.7 on the Play Store, is a top-rated app for meditation and mindfulness. The app has partnered with Netflix to release the unique series ‘Headspace Guide to Meditation,’ further enhancing its offerings.
According to HeadSpace, meditation can significantly lower stress levels, making it a valuable tool for mental health.
On-Demand Service Apps
On-demand service apps have changed the way we get services and products, and it’s never been more convenient.
Apps like Uber and Instacart are a part of our daily lives, we get transportation, food delivery and more with just a touch of a button.
The evolution of mobile phones including the new foldable designs has also contributed to the popularity and growth of these on-demand service apps.
Uber
Uber operates in 70+ countries worldwide, it’s one of the most used travel app. It has a 4.7 rating on the App Store, that’s how user friendly and reliable it is.
UberEats is the top online food delivery app, also has a 4.4 rating on the Play Store, that’s how popular it is.
Educational Apps
Educational apps are changing the way we learn, combining technology with personal learning experiences. Apps like Duolingo and Skillshare are leading the way, offering a wide range of learning opportunities.
Duolingo
Duolingo has a 4.7 App Store rating and was downloaded 98 million times in 2024. The app offers over 30 languages to learn, for every language interest.
Duolingo uses gamification to keep users engaged and retained, making language learning fun and interactive.
Skillshare
Skillshare has a 4.8 App Store rating and is focused on creative and business skills, with classes from industry professionals and peer to peer interaction.
The app also offers a 30 day free trial for new users, so you can try before you buy.
Mobile Apps
Mobile apps are the biggest share of the eCommerce market, a whopping 73%. With apps like Amazon and Walmart leading the way, shopping on mobile has never been easier.
Amazon
The Amazon app has a 4.6 rating on the apple app store and had 150.6 million mobile users in September 2024.
The app is super easy to use and has features like easy payment options, visual search and voice shopping.
Walmart
Walmart’s app uses voice search to make the shopping list feature better and allows real time calculations to help customers during their shop.
In-store pickup and price comparison features make it a great tool for engagement.
Utility & Productivity Tools
Utility and productivity apps help users be more responsible, efficient and productive. Any.do and 1Password are leading the way, with features that simplify daily tasks and security.
Any.do
Any.do is known for its intuitive task management, helping you stay organized. The app has to-do lists, note taking, reminders, sharing lists and assigning tasks all tied to calendars for better management.
Its voice entry system lets you add tasks through voice commands, making it a super productive tool.
Any.do has a 4.6 on the App Store, so users really like it.
1Password
1Password is known for its security features, lets you manage and store your passwords safely. For Apple users, 1Password works with FaceID so you have an extra layer of convenience and security.
Mobile App Latest Trends
Technology
The mobile app world is always changing, driven by technology and user behaviour. Here are the trends in mobile apps:
- Artificial Intelligence (AI): AI powered mobile apps are getting more and more popular, offering personalised experiences and smart interfaces. They can learn from user behaviour and recommend, and increase user engagement.
- Augmented Reality (AR): AR is being used to create mobile apps that are immersive and interactive, blurring the line between physical and digital worlds. From gaming to shopping, AR is changing user experiences.
- Internet of Things (IoT): IoT enabled mobile apps are connecting devices and opening up new use cases, such as smart home automation and wearables. These apps allow users to control and monitor devices remotely, and be more convenient and efficient.
- 5G Networks: 5G networks will change the mobile app world, with faster data transfer rates, lower latency and more connectivity. This will open up new opportunities for app development and user experiences.
- Cloud Computing: Cloud based mobile apps are getting more and more popular, offering scalability, flexibility and cost savings. They can store and process data in the cloud, so less storage space is required and performance is improved.
These trends are changing the mobile app world, so developers can build more amazing mobile apps to meet user needs.
Summary
In 2025, mobile apps are essential tools for instant access to information, seamless communication, entertainment, education, and commerce. They also play a crucial role in business, driving customer engagement and revenue.
As mobile device adoption rises, apps remain vital for both consumers and companies to stay connected and competitive.
